ON-LINE Marketing
>> Promoting your business on the Internet
We provide our clients with all of the necessary tools to meet their project objectives and achieve not only an Internet presence, but also improve the profitability of their business as a result of the project.
We have developed web sites and marketing campaigns totally adapted to any commercial necessity and/or content. with the added value of a professional assessment of your site on-line and a creative design adapted to the profile of our clients.
We specialise inthe planning and development of marketing campaigns and Internet marketing and positioning on search engines that guarantee results.
Our developments for standardisation and accessibility also facilitate indexing by search engines such as Google and Yahoo and their search engines, which do not look for the design of the site, but rather the correct structure of their contents. This way, we improve your positon on the world wide web and increase your number of visits.
>> Method
A Way to Guarantee Success
The proper positioning of any web site depends on many factors, and to achieve this goal we follow several well-researched guidelines.
We begin by defining the prevailing corporate image on the Internet, a fundamental factor which will help define the professional image of your business in the electronic media.
Once this image is defined and the site developed, we begin a series of marketing procedures, which include the manual indexing of national and international search engines, according to the project, and the application of the most advanced techniques to guarantee Internet positioning, both on a national and international level.
Using these advanced techniques, we ensure that our clients obtain the results they are looking for.
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>> Corporate Image on the Internet
Your Internet Image, Your Business Image
For already-existing corporate images as well as the creation of new corporate images, we apply our knowledge of the Internet to help you define your objectives and on-line strategy.
We investigate the competition and design with a clear objective the Usability or user-friendliness of your web site.
This stage is included in the initial conception and design (creativity and graphic layout), the logo design, the creation of the cascade style sheets, and the design of other visual elements (banners, buttons, headers, text blocks, etc.)
All of this is focused on one final goal: that your web site should function efficiently, be well positoned and easily found and accessed on the Internet.
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>> Search Engine Indexing
Search Engine Indexing
In order to inform search engines of your sites existence, it is most effective to perform a manual indexing of your web site.
This is achieved by completing the search engine's required forms and defining the web site's classification within the search categories provided.
This operation requires the ability to define key words, titles, and descriptions included in these forms, and furthermore to classify precisely your web site in its corresponding category.
New techniques in indexing used by search engines such as Google makes it necessary for us to study carefully the content of the web site as well as the labels specifically inserted in the files to be detected by their spiders or indexing engines. This way we will be able to ensure that you web site is quickly retrieved and well positioned in related web searches.
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>> National Positioning
Promoting Your Business On-Line
What is your objective? How can you have your product or service discovered? If you sell leather shoes, wouldn't you like to appear among the top search results for leather shoes?
Interner users are constantly improving their search skills and their knowledge of search engines, and we dedicate ourselves to finding the best combination of key words and phrases to suit your site's needs.
Our developments in web standardisation facilitate indexing by search engines, thereby improving your web positioning and increasing the number of visits you receive.
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>> International Positioning
Promoting your business On-Line
We specialize in multilingual web development, thanks to exclusive translation software.
To date, we have yet to find another developer that can offer the range of services we provide, which we consider of crucial importance and utility for businesses seeking to sell their products on the international market.
This GUARENTEED positioning service will show your site in the language version selected by the user. It is a similar service to the one offered for monolingual sites which we have named National.
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>> Statistics
Who, When, How
In order to control the results of your web site, we put at your disposal a statistical system called URCHIN. Widely considered to be the best software of its kind, it allows you follow the eveolution and the traffic of your web site, providing information about who, when and why your site is being visited, and displaying the results in an easy to interpret graphic and numeric format.
Furthermore, for those sites with multiple languages, we have developed software to analyse the performace of the site according to the languages and nationalities of the users. This software allows us to in¡vestigate the languages that are most commonly used for each site which can be of key importance to marketing policy and design decisions.
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>> Email Marketing
The Bottom Line
In recent years it has been clearly demonstrated that the ratios of efficacy for Internet marketing or Email-Marketing campaigns are much higher than conventional methods.
The impact is much greater and furthermore, it is accomplished using databases of companies and individuals who have provided their address in order to receive information about products and services which are of interest to them.
At Connecting Works we have at our disposal various databases and powerful software which we have developed to manage these campaigns and monitor their results.
Ask us how we execute this type of marketing campaign and we will be happy to explain the procedure and prepare a budget to suit your needs.
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